For a Marketing Campaign Senior Project during my undergraduate study, I worked as part of a team challenged with creating a marketing campaign for a client, Mississippi Care. Mississippi Care is a local non-profit healthcare provider that serves throughout the state of Mississippi. Shown above are two print advertisements and one Instagram advertisement I personally designed within the team’s total campaign work. My team came up with the slogan, “Healing in the broadest sense” which is shown throughout each ad. I intended to keep all of the advertisements very cohesive in design profile and color while conveying a simple and direct message.

For a course in Motion Graphics, I was introduced to Adobe After Effects. The video shown above began with a photo from the University of Mississippi’s website. I then programmed the scrolling word banner that transitioned across the windows. The goal of this project was to bring attention to a new building project on campus and draw in new visitors. I learned the basic functions of After Effects during this project and continue to carry these skills with me today.

During my Junior year, a member of a Fraternity on campus reached out to me seeking help to market an upcoming fundraiser. The client knew the basic information they sought to convey to their audience, but they were struggling to visually attract attention to the race and to help secure fundraising donations.

I suggested a modern flyer with a QR code for students and local residents to scan that would take them to the fundraiser’s website and would provide users with the registration form. The flyer contains all pertinent information needed about the event and how to sign up.