Harmony Suds
The concept of this project was to create branding and packaging for a new liquid product. After researching existing cleaning products, I decided to make an all-purpose cleaning spray that contained essential oils as a major component in all of the products. I brainstormed several name variations and chose the name “Harmony Suds” because I felt it fit my brand image the best. I wanted customers who use this line of products to feel relaxed when cleaning using Harmony Suds.
I wanted the logo to represent a brand that used clean ingredients and an eco-friendly product. I also focused on keeping designs simple and elegant, to draw in attention to the product. I felt the droplet label was unique and would help the product stand out to consumers amidst an aisle full of cleaning supplies.
The next phase of the project was to create three versions of the product, so I created three different scents. The original was Lavender, then I additionally created Eucalyptus and Peppermint. I used Maxon Cinema 4D to create renderings of my product bottles and included the product labels.
Kelly's Portfolio 